ABOUT THE CLIENT
The National Building is a historic 6 story building in Washington, DC getting new life as a venue space.
SERVICES
Brand Identity
Brand Management
OVERVIEW
The goal of our brand identity project was to create a modern and elevated brand, pulling inspiration from the timeless and rich history of the building’s detailed architecture. Our client wanted a strong, modern look that would be attractive to their target audience, while still preserving the historic nature of the space.
The full logo is a beautiful representation of the amazing architectural elements of the building.The full logo, although gorgeous, may not be suitable for all applications.
The owner of NUB knew she wanted an owl to represent the brand. We pulled inspiration from the owl figurine on the front of the building, as well as the patterns below the beautiful arches, and tied it all together with an “NUB” monogram to complete the body.
Unique design elements were created based off the details of the building’s architecture.
